Volvic case study the flavoured water

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Millward et al 5 examined school children and found a high level of erosion associated with the consumption of soft drinks, particularly carbonated beverages.

This information will be of use to clinicians when counselling patients with tooth surface loss. Abstract Objectives To assess the erosive potential of a number of readily available flavoured waters in the laboratory.

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Inject emotion into the equation. Abstract Objectives To assess the erosive potential of a number of readily available flavoured waters in the laboratory. This article has been cited by other articles in PMC. Millward et al 5 examined school children and found a high level of erosion associated with the consumption of soft drinks, particularly carbonated beverages. Three of the drinks were carbonated and these are indicated with an asterix in Table 1. Jarvinen et al 6 carried out the only case-controlled study and found that the risk for erosion was increased if citrus fruit was consumed more than twice daily or if sports drinks were consumed more than once a week. The remaining drinks were still water products with no carbonation. The pH of still mineral waters has been found to be close to neutrality, while the pH of carbonated water is slightly more acidic at around 5. The hypothesis used in this study was that the flavoured waters would not be more erosive than orange juice.

Results The pH of the flavoured waters ranged from 2. All rights reserved.

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Over a four-year period, Volvic developed more than new SKUs. The pH of some flavoured waters were found to be more acidic than plain still or carbonated waters, with a pH of around 3. Email Water, water everywhere Declining sales brought Volvic to Landor.

How to do this? Own the volcano Volvic needed to be loved again.

Volvic case study the flavoured water

A fluid, rounded custom typeface and clear label gave Volvic a strong shelf presence, with the volcano more prominent than ever. The possibilities are endless. The pH of still mineral waters has been found to be close to neutrality, while the pH of carbonated water is slightly more acidic at around 5. These drinks were chosen as they were readily available to the public. This information will be of use to clinicians when counselling patients with tooth surface loss. As soon as any additional ingredient is added, whether it is a colour, flavour or sweetener then the product becomes a soft drink. Jarvinen et al 6 carried out the only case-controlled study and found that the risk for erosion was increased if citrus fruit was consumed more than twice daily or if sports drinks were consumed more than once a week. All inquiries regarding copyright material from this publication should be directed to Editor. Conclusions Many of the flavoured waters tested were found to be as erosive as orange juice.

A fluid, rounded custom typeface and clear label gave Volvic a strong shelf presence, with the volcano more prominent than ever. These drinks were chosen as they were readily available to the public.

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