Swot analysis of starbucks malaysia

Economy of the Developed Country — If a crisis like somehow repeats, it will severely damage Starbucks revenue.

This negative publicity positions Starbucks as an unethical company in many respects. Global expansion in a few areas like India, China and few regions of Africa can give a great opportunity to the company.

It began to surface as a sense of invincibility.

starbucks swot analysis case study

In this company analysis case, the following are the main threats relevant to Starbucks Coffee Company: Competition involving low-cost coffee sellers Imitation Independent coffeehouse movements Starbucks Corporation competes against a wide variety of firms in the international market.

The company had yet another great financial year. We purchase and roast high-quality coffees that we sell, along with handcrafted coffee, tea and other beverages and a variety of high-quality food items, including snack offerings, through company-operated stores.

swot analysis of starbucks pdf

In addition, many Starbucks products are imitable. Harvard Business School. To help shape recommendations on strategic changes, this analysis looks at the strengths and weaknesses of Starbucks as well as where it has opportunities and threats to consider.

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SWOT Analysis of Starbucks