Rural marketing strategy of asian paint
So far TV has been one of the ideal mediums of reaching the rural audience however its reach remains restricted even today.
Accessibility of Asian paints to the customers : Asian paints have started a 24 hours customer help centre at Hyderabad. Asain Paints Utsav Paint : it is product which is targeted to lower income people as well as rural customer. In future so as to become open of largest paint company in the world Asian paints is also taking care of the services they provide.
Previously company used to function as undifferentiated organization.
Hence, arrives the need to go beyond the standard forms of media to create a long lasting impact on the minds of rural consumers. The brand name Asian paints brings to the mind of people certain attributes lie wonderful coloring, royal treatment, s of colour combinations, pricing not an important factor of concern as the company provides products for all category of consumers.
In decorative sector company is strong enough, but it need to take care of the Industrial sector so as to increase the overall sales.
Asian paints digital marketing strategy
Tie up with paint for cars. While it has grown from a relatively small, decorative paint company to a large business that has a vast consumer customer base, the company's methods of distribution and marketing have only changed slightly over the years. The non-sue of caps in the headline as in the original ad Asian Paint logo which is sin similar font, the design is meant for better readability and structure of colour used. Their customers are all also segmented based on the usage of these products. In companys Decorative premium sector company have products like Asian paint Royals and Asian paint Emulsion. Through Asian paints is the largest paint company still under circumstances it will have to go for some strategy alternatives. Promotion : Asian paint follow good promotional strategy regarding their sales of the product. Online marketing has become an integrated part of the company and company is trying install a strong integrated for online marketing. Divisional objective : Asian paint has following division that are as follows : i Decorative segment ii Industrial segment iii Automotive segment Decorative segment : Asian paint is the leader in this segment. Promotion : Asian paint follow good promotional strategy regarding their sales of the product. For instance, the literacy rate among the rural consumers being low, the printed word has little use in the rural context.
Bajaj automobiles in the main customer of Asian paints in automotive sector. It is ahead that its competitor Nerolac and Berger in Decorative segment company still have certain objective for this sector that to increase it sales and to acquire maximum position in the market share in Indian paint market.
It helped the company drive benefits of faster market analysis for better decision making. Disposable income of people in rural areas is increasing.
Marketing and advertising of asian paints
In the IInd position 1. As Nerolac and Berger were only targeting the urban customer. Asian paint has always kept its competitor at bay by constantly reinnovating its business process and system. Distinguishing the high low end products. In decorative sector company is strong enough, but it need to take care of the Industrial sector so as to increase the overall sales. Here the company frames the strategy about the products related issue and various other thing relating to the business. Product for automotive sector : This is the third category of product which is produced by Asian paint. It always have strong belief in individual ability and creating an environment in which an entrepreneurial spirit in encouraged. Here the company frames the strategy about the products related issue and various other thing relating to the business.
based on 82 review