A successful homepage in terms of fulfilling its objectives should therefore give an idea about what the site is about and where to go within the site to receive the desired information Marrelli, It gives an idea of what the site is all about and where to go within the site to get the required information.
In order to overcome these barriers, effective communicators have to recognize that the communication process is imperfect, adapt messages to receivers, question preconceptions, and plan for feedback. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Newspapers commonly use coarse paper and tend to have poor reproduction quality, while magazines can enhance the appearance of a certain product due to the heavy weight gloss paper used which translates colour well and offers a long lasting quality and likeability.
According to Marrelli the home page may be compared to the cover of a magazine. Although there are other methods of communications that aren't just related to social mediapeople can also be hugely influenced by their peers, this process is known as social mediation.
According to Hofacker the Internet is an open standard, in that it is not owned or controlled by any particular institution. For example, you can publicize the results of product comparisons, while advertising should include special offer discounts rather than just touting features and benefits. Thus corporate advertising is intended to build the reputation of the corporation, whereas product advertising is intended to sell a product.
This is another advantage of two-way interaction of the Internet media. In the online product advertising of the subsequent analysis the hard sell approach is predominantly used, that is direct and emphasizes the tangible features and benefits of the object to be advertised.